The Essays
Founder Insights
Every essay by Preeti Kennedy on entrepreneurship, marketing, leadership, AI and working motherhood — twenty-three years of building businesses, written down as observations rather than a highlight reel.
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Where Marketing Is Headed Over the Next 3-5 YearsWhere is marketing headed over the next three to five years? It is one of the most common questions I am asked, and the honest answer surprises people.
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Why Consistency Beats Quick Wins Every TimeI was looking through old photos recently, trying to find a picture of my son from years ago.
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The Marketing Metrics I Actually Pay Attention ToA few years ago, I was reviewing a marketing report with a client when they pointed at a number on the screen and asked whether it was good.
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The Future of Search: Why SEO Is Changing Faster Than Most Businesses RealiseA while ago, I found myself asking what should have been a very simple question.
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Most Businesses Don't Have a Marketing ProblemIt is far easier to recognise your own mistakes when you see them in other people's businesses. Most marketing problems turn out to be systems problems.
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The Hiring Lessons I Learned the Hard WayThere are certain decisions in business that stay with you long after they’ve been made.
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What 20+ Years of Managing People Has Taught MeOne of the things I find most interesting about leadership is how different it looks from the outside.
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The Hidden Bottlenecks That Stop Businesses ScalingA few years ago, I was speaking with a founder who couldn’t understand why their business felt harder to run than it had a year earlier.
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The Reality of Building Businesses While Raising ChildrenFor a long time, I thought there would come a point where life would feel balanced.
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What Becoming a Mother Taught Me About LeadershipBecoming a mother rewired how I lead: more patience, clearer priorities, and far less tolerance for meetings that could have been a message.
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The Most Expensive Business Mistakes I've Seen Founders MakeFounders often ask me which mistakes were the most expensive to make. The answer is rarely the one they expect, and it is almost never about money.
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Things I Believe About Business That Most People Disagree WithThe longer I spend in business, the less influenced I am by what everyone else is doing. These are the views that tend to start an argument.
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AI Is Not a StrategyAI has found its way into almost every business conversation. The founders least distracted by it are the ones with the clearest sense of direction.
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The Businesses That Will Win in an AI WorldLately, I’ve found myself thinking less about AI and more about people.
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Why Human Trust Is Becoming More Valuable, Not LessThe older I get, the more I realise how much of life comes down to trust.
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The Unexpected Advantages of Becoming a Mother YoungBecoming a mother young placed me on a different timeline to most of my peers. It turned out to be an advantage far more often than a setback.
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What Fitness, Business and Parenting Have in CommonA few years ago, someone asked me how I manage businesses, travel, teenagers and everything else that seems to fill my calendar.
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Lessons I Wish I Knew at 25I was thinking recently about the version of myself at twenty-five and how differently she viewed the world.
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The Life I Thought I'd Have Versus The Life I BuiltThe life I pictured at twenty looked nothing like the one I built. On the whole, I am glad the plan did not survive contact with reality.
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The Parts Of Success Nobody Talks AboutBusiness growth, promotions, investments, properties: the visible markers of success are the easy part. These are the parts nobody talks about.